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Schools & Programs


The Marketing cluster includes courses and/or programs related to planning, managing, and performing wholesaling and retailing services and related marketing and distribution support services including merchandise/product management and promotion.

There are thousands of challenging educational and training opportunities within the high-skilled world of Marketing.  Learners need a solid background in communication, math, and technical skills. Education and training can be obtained in high school, technical colleges, and four-year colleges and universities. Learners participate in relevant education opportunities framed in the context of the cluster. They gain knowledge and skills through coordinated workplace learning experiences such as site visits, job shadowing, and internships.

According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree and/or computer skills will be sought for managerial positions in sales, logistics, management information systems, marketing, and e-marketing. A background in marketing will provide transferable skills and knowledge for other fields of study as well.
Source: South Carolina Department of Education